Skills & Toolbox
Strategy & Leadership
- Marketing Strategy & Planning – Long-term campaign direction, market positioning, and revenue-focused initiatives
- Team Leadership & Management – Led cross-functional teams (designers, writers, marketers) to drive alignment and execution
- Brand Integration & Rebranding – Oversaw successful brand transitions during mergers and acquisitions
- Cross-Functional Collaboration – Worked with sales, dev, and ops to align goals and drive success
- Award-Winning Leadership – Recognized with 2021 Ziff Davis Collaboration & Leadership Award
Digital Marketing & Growth
- SEO Optimization – Built top-of-funnel strategies to drive organic growth
- ASO (App Store Optimization) – Enhanced app visibility and downloads through testing and refinement
- CRO (Conversion Rate Optimization) – A/B testing, analytics, and UX improvements to lift sales and engagement
- Traffic & Engagement Growth – Achieved consistent increases in traffic (+10%), sales (+25%), and bookings (+30%) QoQ
- Email & Lifecycle Marketing – Developed targeted communications for retention and re-engagement
Content & Communications
- Content Strategy & Editorial Management – Maintained daily editorial calendars and news-driven content
- Internal & External Communications – Delivered messaging across associate levels and customer audiences
- Social Media Strategy – Designed and implemented global social campaigns
- Copywriting & Storytelling – Led message development across channels, from campaign copy to internal comms
Tools & Technical Proficiency
- AI & Marketing Automation Tools – Leveraged AI in testing, backlinking, and production workflows
- Website & App Store Management – Oversaw complex site operations and app performance optimization
- Data & Analytics – Utilized performance metrics to continuously refine strategies with continuous A/B testing
- CMS & Project Management Tools – Experienced in coordinating large-scale projects across platforms
Industry Knowledge
- Tech, Cybersecurity, and Consumer Brands – Deep experience across digital-first, product-heavy industries for the last decade
- Hospitality, Travel Industry - Over 11 years of experience in the hospitality space.
- B2C & B2B2C Marketing – Skilled in tailoring strategy for both direct-to-consumer and partner-led channels