I consistently align marketing initiatives with business growth. From leading product launches and rebranding projects to overseeing multi-channel campaigns, I'm focused on the bigger picture — always asking how marketing can drive measurable value.
I foster alignment by collaborating across teams and vendor relationships — content, design, sales, development, legal, and beyond. I've been recognized with a company-wide award for "Collaboration and Leadership."
I combine creative storytelling with performance tracking. I can produce campaigns that resonate and constantly measure and optimize them, whether through A/B testing, SEO, or conversion rate improvements.
I've grown through many roles — from communications and social media to full-on strategic marketing leadership. I bring adaptability, especially during brand migrations and company acquisitions, which shows a personality that thrives in dynamic, evolving environments.
When I'm not in my home office brainstorming new marketing ideas, you can find me traveling near and far. I work wherever my laptop takes me - but that doesn't mean I can't take time to take in the scenery! Recent trips have taken me to London, Paris, Mexico, and across the United States. My recent favorite has to be Paris!
Another passion of mine is painting and custom artwork (which you can find on my Instagram). Creativity within my art helps fuel my passion for what I do.
After a long day, I love spending time with friends and family, by the pool, or trying new restaurants or cocktail bars. Otherwise, you can find me cozy at home with my husband, probably planning our next adventure.
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